In a simple definition, Digital Marketing is a just a new method to marketing, that helps us with a unique understanding of consumer’s behavior. Those who get involved in this kind of marketing are called DIGITAL MARKETERS. In this article, we would discuss all you need to know about digital marketing to increase your online presence.
Introduction to Digital Marketing
Before we go down in trying to understand what Digital Marketing is all about, let’s familiarize ourselves with the terms “DIGITAL” and “MARKETING”.
DIGITAL is defined as something relating to a device that transmits information, while MARKETING is the actions or business of promoting and selling products or services, including market research and advertising.
Digital marketing is an umbrella term for all of your company’s online marketing efforts which is why it could also be termed as online marketing.
And as I always say Marketing + IT = Digital Marketing; while Marketing – IT = Traditional
The Internet is the playground for digital marketers, in the sense that it offers several applications; for example, social media ads, pay per click(PPC) ads, email marketing, mobile marketing, social media marketing and much more, to promote their marketing campaigns and attract their targeted consumers. But note that all businesses have a targeted consumer audience, and digital marketing allows businesses to engage with this targeted audience with the use of internet, social media, search engine and more.
Why Digital Marketing? (Insights on Digital Marketing)
Over the years, modes of advertising have attained visible great changes. Be it a blog, news channel, large or small businesses/brands, there is competition to getting the goods, services, information they offer to their audience. In the line of this, it is imminent people seek improved and better approaches to make their businesses stand out and also be known to people, even beyond the geographical reach of the business which is where digital marketing comes in.
Technological advancement in this present era has given us a feat to compete against one another most especially if we offer same thing; who sells most depends on who the world knows more. Regardless of how quality a company’s product may be, without the right marketing implemented, their products and services might end up in their own store and a little beyond.
According to Pew Research last year, 81% of Americans say they go online on a daily basis, which is a great number of people you can get to reach to daily. So have you thought about internet users from other countries? Add it all up and see how much: the billions of people you get to reach daily. That’s massive right?
Benefits of Digital Marketing? (Digital Marketing vs Traditional Marketing)
Traditional marketing refers to any type of marketing that isn’t online. Traditional marketing is based on physical interactions such as print ads, billboards, or television advertisements. Digital marketing on the other hand is facilitated online and is based on all digital platforms you can reach people such as social media, search engines, emails, affiliates, videos marketing etc.
There are some advantages and benefits of digital marketing over traditional marketing and they include and not limited to:
Interactivity and Engagement: Businesses can now have interaction with the consumers they are selling their products to. You can also engage them using various online platforms and medias which is not the case with traditional marketing. If you print out 100,000 flyers to distribute to people, you can’t definitely engage them like you could online unless it meets their point of need.
Analytics: Take my previous flyer example, the 100,000 flyers you print and send out, there isn’t a definitive way to measure that it actually got to 100,000 people but come to the digital marketing world where you can actually know who saw, who clicked, who wants more information about your adverts.
Editing of pushed campaigns: Unlike traditional marketing which you can’t edit and undo your marketing campaigns, digital marketing allows you to withdraw, remove, unpublish and edit and previously made campaigns and edits.
Reliabilty: Digital Marketing is more reliable in terms of results and every other thing else, I’m sure you agree with me.
Expenses: This is one major difference, with traditional marketing, you have to spend a whole lot more than you have to on traditional marketing; believe me that if you haven’t started digital marketing, you are burning a lot of money which could have been more productive.
Traditional marketing is still a realistic and important way to market certain businesses. But digital marketing is an increasingly important revenue driver. In fact, businesses reported that half of revenue is influenced by social selling.
“Recently, 50% of marketers said they believe digital marketing has an edge over traditional because of the interaction digital marketing opens with customers. Businesses can have full control of their audience growth and see real-time results of each facet of that campaign.”Hubspot.com
Types of Digital Marketing
When and if you check out different digital marketing agencies and their websites, they would classify digital marketing into a whole lot of aspects but I would tell you that the main are:
- Social Media Marketing
- Search Engine Optimization
- Search Engine Marketing
- Content Marketing
- Email Marketing
- Affiliate Marketing
SOCIAL MEDIA MARKETING
Social Media Marketing is the most dynamic form of digital marketing that allows you to generate leads for your website, for example; Facebook allows you to sell your products on their platform and which can help you get sales for that product or service and also generates leads for your website. Each social media platforms requires a tailored campaign to reach out to your targeted audience.
SEO is what allows your website to improve its search engine rankings and be prominent in searches relevant to your products services. It is a powerful tool to reach out to your targeted consumers and help you to generate promising leads. The success and efficiency of your digital marketing campaign can be greatly impacted on by your search engine optimization efforts. If your website is not Google/Search Engine friendly, it will never appear on the first few pages of search results.
SEARCH ENGINE MARKETING
Search engine marketing can be explained simply as boosting the power of SEO with paid adverts to increase your optimization on search engines. Some of what you can do includes using Google Ads, Bing ads etc and using these companies to strategically rank you for specific keywords which you pay for.
Content marketing is very important because it serves a wide range of purpose and is the bedrock of your digital marketing campaigns. Your contents must be informative, entertaining and inspiring, as to encourage your targeted consumers to trust you.
Content Marketing helps to generate website traffic, creates leads, promotes brand awareness and helps your brand or business to establish a reputation. Content Marketing is very important for both attracting and retaining consumers.
Emails are a fantastic way of keeping in touch and reconverting existing buyers. Think about it, why do all social media platforms and other services ask mainly for your email? The answer is simple; it is a very important way with audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website. Different types of contents could be included in your emails which include:
- Newsletters for subscription.
- Promo campaigns.
- Follow-up emails on various things
- Birthdays/events reminders
- Customer welcome emails.
- Tips or similar series emails for customer conversion down the sales funnel.
This is a type of marketing in which you employ someone to advertise for you and are paid based on the amount of referrals they send to you. It is a performance-based advertising. Some affiliate marketing channels include:
- Creating an affiliate marketing program on your website.
- Hosting video ads through the YouTube Partner Program.
- Posting affiliate links from your social media accounts.
Role of Digital Marketing to a Business/brand
Digital marketing is implemented on a business to drive brand awareness and lead generation through all the digital channels — both free and paid — that are at a business disposal.
A good digital marketing agency would give good branding to the company, create the right digital marketing strategy and plan to push out the right digital marketing campaigns on these digital channels. Some of these channels include social media, website, search engines, emails, advertising, and the company’s blog.
Digital marketing is subdivided into many roles nowadays and you find smaller/startup businesses hire for positions such as SEO experts, Social media marketers, content marketer etc. This one of the reasons why Fovero Digital Technologies is one of the best digital marketing agencies out there because we give you the full digital marketing package guided by our amazing work process to give you amazing results.
Budget for Digital Marketing
While we know that to get optimum results, you have to be ready to invest in your digital marketing plan and strategies we also believe it doesn’t have to be expensive (you can get a free quote here). Getting an all-round digital marketing service would surely give you the boost you need but you can take it slow and invest gradually to be sure of which strategy would prove most effective. However we believe you don’t have to have a large budget before you can have effective digital marketing services.
Getting Started with digital marketing
You ae ready to get started? That’s great! But before you continue we would advise you get a website. We don’t mean a static website which is nothing more than a credibility tool but one that would actively generate leads for your business.
A well designed website creates a strong impression of superior quality and credibility to your targeted audience. This is one of the core foundation of great digital marketing strategy or techniques. In the sense that it drives your revenues and converts marketing leads into sales.
In conclusion, Digital Marketing is what helps you to get your products or services to the world even without you having a physical store. It puts your business or brand on a global scale and with the right digital marketing strategy or technique, your business or brands can be able to compete with other top brands in your industry.
That is why here at Fovero Digital Technologies we are to help you build your digital presence, be it Website (blogs, business websites, e-commerce and any other forms of Sites), Social Media, Search Engine Optimization and anything of sort. We have capable minds to cater for your digital needs.
We have portfolio of projects that have been executed by our efficient team of developers. Try us and let us give your business the look that will bring the right target customers from different angles of life via the digital presence we will build for you.
Is there anything we have left out of any further question? Let us know in the comment below
Definition of Terms
- Digital Marketing: Digital marketing is an umbrella term for all of your company’s online marketing efforts which is why it could also be termed as online marketing.
- Traditional Marketing: Traditional marketing refers to any type of marketing that isn’t online. Traditional marketing is based on physical interactions and media such as flyers, banners etc.
- Social Media Optimization (SEO): This refers to techniques and strategies to make your website rank higher on search engines.
- Search Engine Marketing (SEM): This is increasing and boosting the SEO power with paid advertising.
- Social Media Marketing: This refers to using social media platforms in your marketing strategy and plan
- Content Marketing: This refers to using different content type such as podcasts, videos, infographics etc.
- Email Marketing: This is the process of engaging your users through email campaigns
- Affiliate Marketing: This refers to the process of people advertising for you.
- Campaigns: This are the series of messages and adverts you send out to your audience.