How to do SEO writing for Content Marketing: Writing the Perfect SEO optimized articles37 min read

How to do SEO writing for content marketing
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SEO Writing or SEO copywriting is a very important part of SEO and content marketing. It involves the overall process of planning, creating and optimizing content with the primary goal of ranking in search engines.

As you might have guessed, SEO writing is very vital to increase your ranking, traffic, Domain Authority and many more. You can’t rank high on Google without investing in content marketing. And your contents have to be tailored for Search Engine Optimization.

I have seen a lot of bloggers, marketers, editors and writers write contents daily/weekly for years, yet with very little regard for SEO. In return there is usually little SEO impact on these contents.

Here at Fovero Digital Technologies, part of our marketing strategy relies very much on content marketing. And because of this we have been have been having amazing results and we don’t see why you shouldn’t benefit from it too.

This guide is the most detailed I have ever written to date. It has everything you need to know about SEO writing, blog post writing and also covers content marketing principles.

It contains 23 steps in total divided into 6 sections. Don’t just read through but put everything you learn into practice.

What exactly is SEO writing?

SEO writing or writing for SEO is a strategy that involves writing your content in such a way that they are tailored to be suitable for both Search engines and your readers.

Notice that I mentioned that for both Search engines and readers! Some have the misconception that you mostly should bother about search engines.

However, this is very bad practice due to the following reasons:

  • Your end target even with SEO is getting your content to those readers.
  • Search engines algorithms are getting updated frequently to measure User experience and user behavior on your websites to impact ranking.

Traditional copywriting relies on writing, storytelling + description based on what you perceive your audience wants. SEO writing/SEO copywriting couples Traditional copywriting with great consideration for SEO.

In summary, Content + SEO = SEO Writing.


What then is Content Marketing?

Content marketing is a marketing strategy and effort that involves building engagement and relationship with your audience by providing high-quality, valuable and relevant information, consistently in form of various contents.

Your contents can be in various contents such as:

  • Infographics
  • Images
  • Blog posts/article
  • Case Studies
  • Videos
  • Ebooks etc.

Content marketing is the bedrock of solid digital marketing strategies. You provide value to your audience while they give their time, attention and loyalty. This eventually leads to conversion

Content marketing proves to people that you care about them more than pitching sales to them.

How does the SEO writing process start?

SEO writing starts even before you write a single word; and to succeed in SEO writing, you need to write content that your target audience cares about and are actively searching for.

You shouldn’t just start writing without putting the SEO factor in mind, else your readers might never find your content.

This why I saw it important to create a comprehensive guide, well tailored and that covers SEO writing + Content Marketing + blog posting and writing.

However, before we proceed, let’s see 5 reasons why you should invest in writing SEO Optimized articles.

5 reasons why you should do SEO writing

SEO writing is very important due to various reasons. One of the greatest ones being that you sure don’t want to keep writing content that never gets to people.

But we know that with the power of SEO, you are sure to get more visibility on the web, your target audience gets to reach you and you get to reach them.

Here are top 5 reasons why you should start writing for SEO in all of your content marketing endeavours:

1. Write what your audience wants

When writing for SEO, your writing is aimed at keywords people are searching for on the web. This means that your contents are positioned or written is such a way that it is what your audience is searching for.

You don’t want to keep writing on Topic A while what your audience wants to read about is Topic B or Topic C. This would keep both you and your audience happy and you write what actually meets their needs.

2. You reach your readers

Contents that are duly optimized for SEO ultimately ensures that you get to reach the people you are writing for. About 93% of traffic on the web comes from Search engines.

Writing without putting SEO in mind would mean that you miss all those billions of people using Search Engines daily.

There are people out there search specifically for contents like yours. Without SEO, you keep missing them.

3. Increases your traffic

Google for example receives over 77,000 searches per second, this is about 7 billion search per day. Large percentages of this traffic is then directed to SEO optimized websites and content on the web.

SEO writing ensures that your contents are found on the web which invariably means that more people would get to see and read it. This exponentially increases your traffic on the web.

4. Show your expertise

Writing and publishing of contents and especially on your blog would prove to people how well you know your stuff and your industry.

This would enable them to trust you better and even most likely convert them in the long run. Over 57% of business have acquired a customer through their company blog.

5. Market your product/services

When writing for SEO coupled with content marketing in mind, you get to market your product and services with subtlety to your audience.

This is especially useful when you are especially into ecommerce business. You should also note that over 43% of ecommerce traffic comes from organic Google searches; (so, you don’t want to miss out on it).

Writing for SEO is one of the best way to suggest and convince people on going for your products/services.

This provides a great proof in terms of trust which aids the rate of conversion of generated leads and prospects.

Guidelines you MUST follow for SEO and Content Marketing

Before I continue below, one thing you should ensure about your contents/articles is that they should be:

1. Unique

You shouldn’t ever copy post from a place and paste it to post! Never! It would hurt you in the long run.

Your readers who have seen it elsewhere would know that you don’t have anything new to offer. You’re just a copycat. Imagine your college professor just directly copying/dictating from a textbook which you already have. You’d wonder if you should keep attending his classes.

Search engines love new and unique contents and punishes copycats. If you want to help your SEO efforts, you have to write unique contents.

2. Informative, Educative, Valuable or Helpful

If you want people to keep coming to read what you write, then it has to be what would provide value to them.

There are millions of websites online that want their attention too, so you have to give them something, a reason to visit you. It might be how helpful you are, how well you go deep to explain or how you simplify things.

You don’t want to keep writing for writing sake but you need them to hit a point, make an impact. I am sure that no matter the industry you are, there are valuable contents you can always publish and write about.

3. Prove you as an expert

In all of the contents you write, let your readers know that you know and are confident about what you are saying. Don’t sound unsure or doubtful. Get your facts and statistics right.

 Remember that one of the reasons listed above on why you should invest in SEO writing is to prove your expertise.

SEO writing helps you achieve this as you give insights into how you operate and what you know or how much you know.

Ensure your writing builds credibility in the eyes of your readers.

4. Long enough

It might be a practice on some media or platforms to write short articles and might work for some niche. However, here’s the truth: Long articles would boost your SEO efforts. Search engines love it, users love it.

In other words: publish content that goes in depth and covers everything about your topic on a single page.

According to an industry study that analyzed 11.8 million search results, long-form content ranks best in Google and best for building backlinks.

Think about it; wouldn’t you rather get all piece of information you need from a source instead of having to browse multiple sources to get it? We make it a rule here that our blog posts should be an average of 2000 words.

So, don’t think about how stressful or difficult it might be. Believe me, I know!

You only have to focus on your aim, goals and the positive impacts this might have.

Neil Patel said in one of his articles the advantages of long form content. He even sometimes writes articles and guides up to 3,000 or sometimes even up to 10,000.

If top brands such as Hubspot, Microsoft, Unamo, Moz do all these, then why not you?

5. Have a good Tone of Writing

Here’s a tip you should always note. Your tone of writing should be such that it is friendly and helpful. You want your readers to be able to relate with you and flow along with what you are writing.

You should also ensure that you can get into the mind of your target audience. What would they be thinking when reading the piece of content, you are writing?

Finally, you want to ensure that your choice of word is simple and easy to understand. You don’t want to go into your vocabulary and start dishing out technical words people might not understand all the time.

Imagine reading this article and I keep using big SEO/Digital Marketing terms you have never heard of or don’t understand? Would you really read this article through or stay long on it before moving away?

Creating your SEO optimized blog posts

Step 1. Creating your topic

Knowing what to write about can be a bit of an issue and especially for beginners. We’ve all had this issue before.

However, the first step in knowing how to start your SEO writing journey is through your topic. This gives you the idea and direction of what should be in the body of your content.

1. How to create your topic

What do you write about? How should you develop your contents? Here are five ways you can choose what you should write about:

a) Research

Take time to research what others in your niche/industry are writing about. This would give you a pretty good idea of what you need to write.

Your research can take place in various ways. For instance, you can research your competitors to check out what they are writing, what content your audience loves the most. Social media is a great place to find some of these answers.

SEO/Digital Marketing tools such as UberSuggest, Semrush, Moz SEO tools, Buzzsumo, ahrefs etc. can also further help you in your analysis and research.

You can also take things further checking out the most asked questions or topics that doesn’t have enough insights into it. Writing about topics you can also explain better/simplify further to people is also a way to go.

b) Brainstorming

Have you ever just thought of a topic that you feel the need to write about? Maybe you want to write about the right/better way to do a thing?

Or maybe you want to correct a wrong notion about a particular thing or process? Or let’s just assume you felt like impacting knowledge to people.

This is where Brainstorming comes in. You keep thinking about topics you can explore, make a list and see the ones that best fulfill your content needs and pick one.

An example is this article you are reading. I thought about how to help the majority of people who have no idea how to write SEO optimized articles and just started.

There are lots and lots of content ideas out there if you could just take time to think.

c) Content generators

If you are in a pinch and you really don’t know what to write, maybe your research not giving you desired results or you can’t think of what to write, then this is the way out.

I would advise you use this as a last resort when you are really hitting a wall.

There are content idea generators to help you figure that out. I have taught the usage to lots of people and out of them all, my favourite three are

These amazing online tools would help you to determine what you can write about with various topic formats.

d) Utilizing Other Websites

Another way to also get and create a list of content topics is utilizing other websites. This is actually really clever as you get to see questions your audience wants of needs to understand.

Examples of the types of websites are Q&A sites. These sites would show you questions that your target customer are asking online. One of the best examples of such sites is Quora.

It’s a platform to get questions that real people like your target audience are asking to create content on. You can sign up at Quora.com and you can get endless amount of content topics in your niche to create content about.

You can also check forums and popular blogs, watch people’s interactions and questions they are asking to get topic ideas.

e) Questions and Requests

The more you begin to build your brand and also engage with your audience, you build interaction with them. This later leads to you getting questions and request from people which you address to.

This is another great way to get content topic and ideas. This method is also very effective as you will be writing to directly solve your audience exact problems.

 This would also foster a new level of relationship and trust people have in you as you respond to their requests instantly.

Step 2. Keyword research

Believe it; keywords can make or mar your SEO efforts, which is why targeting the right keywords would go a long way to help your website rank better.

Keyword research is one of the most important part of the SEO writing process. The right keyword can actually mean the difference between thousands of visits per month or a piece of content that nobody reads on your site.

You can check out our full Keyword Research Guide to learn more.

Fortunately, there are a handful of SEO tools that make it easy to find keywords and some of the best keyword tools includes:

When you get your desired keywords, create your content to match the search intent for those keywords. SEO writing deeply focuses on creating content that matches “Search Intent”.

For example, let’s take the keyword “Car”, for a car selling business/company. Targeting the generic keyword term “Car” might not give you the best result as someone searching for keywords related to “Car” might just be interesting in other things such as “How to drive a car”, “Car Accidents”, “Car statistics”, “How to paint a car”, or “Police cars”.

In other words: You need to make sure your content gives anyone searching for those keywords what they actually want.

2. Doing keyword research for Content Marketing

Keyword research is a very important part of SEO writing and Search Engine Optimization as a whole. SEO isn’t complete without keyword research. And using a mixture of short tail and long tail keywords would definitely increase your chances especially if you are just starting out.

Here is a definitive guide to help you but let quickly go over the Keyword research process:

Identify and research your niche:

Knowing and identifying what niche you are is the first step to helping yourself in choosing your keywords. Once you have successfully identify your niche, you can usually come up with seed keywords to help guide and refine your research.

Knowing which niche you are in would provide you with ideas and keywords that when you look at first glance. you can guess people use.

Plan your topics:

Choose your topics carefully. In the first step on creating your topics, I went over how to carefully create the best topics for your content marketing efforts.

What are the topics you have in mind to create and what are they about? What is the aim of what you want to write about? Who are the people you are writing for or writing to?

Choose your seed keywords:

Your seed keywords are those potential keywords you input into your keyword research tool to get results on them. Your seed keywords actually stand as the foundation for your original keywords.

These seed keywords can be used as your actual keywords later on if you see them to be suitable.

Use good keyword research tools:

I personally think getting the right data and tools to utilize doesn’t have to be expensive and Keyword research is one of them.

While the best keyword research tools and SEO tools which offer the best and complete features you need can be quite expensive; believe me that they are worth it.

The free keyword research tools to get started with are:

Research your competition:

This part is not compulsory to complete your keyword research yet I would say you have to at least research one of two of your competitors.

This would provide you with data and insights into refining your keywords they are using so as to guide yourself in the right direction.

Specify your keywords variation and types:

Once you have your keywords, you should target the perfect blend of long tail and short tail keywords. Also, take time to choose your primary and secondary keywords.

After completing your keyword research, you can’t target all keywords you get. You have to choose the most important ones and you should target different variations of the seed/base keywords.

3. Keyword placement and frequency

After you have the keywords to use for your SEO writing and in your content marketing. You need to use your keywords in Your contents. Adding keywords to your content is a BIG part of SEO Writing.

Here are three important parameters to know:

  • Keyword Frequency: Your keyword frequency is how many times your chosen keyword(s) should appear in your content or on the webpage overall.

For example, if you have an article of 1000, 3000 words; how many times should you use your keywords?

  • Keyword Density: Keyword density however deals with the ratio of your target keywords to other words on the same webpage.
  • Keyword Placement: Your keyword placement deals which where and where you should ensure your keywords appear in your content. This is the location of your keywords and it is more important than how many times you use it.

While Google’s recent algorithm updates over the years have stopped ranking contents just based on how many times a keyword is used, using them (and the way you do) are still very important in SEO.

Specifically, you want to make sure that your keyword appears in:

  • Your URL
  • Your title tag
  • The first 100 words of your page
  • In an H1 tag
  • In an H2 tag
  • Spread across your content

Brian Clark mentioned on Copyblogger that keyword density is one of the ranking factors Google considers use to rank. This means that you should make sure you have enough keyword density for keywords you want your content to rank for.

However, beware of Keyword stuffing!

Keyword stuffing is when you use too much keywords in a content with the aim of making it rank better.

A keyword density of over 5.5% seems to be leaning towards keyword stuffing.

So how do you check your keyword density?

You can use the Keyword Density Tool by SEObook. Just paste your content in it and click on the submit button to analyze it.

Step 3: Developing the content body

The body of your content contains the major information you need to pass across to people and this without doubt is very important.

Below are the ways to develop amazing content body;

4. Keep your body simple and readable

Keeping the body of your text simple is very important as it helps and improve readability.

Reading directly from screen can be difficult sometimes so you want to ensure to make things easier for your audience.

“Reading from screen can be difficult, so when you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate.”

– Marieke Van De Rakt, CEO of Yoast.

Here are 5 tips to help you:

Tip 1: Use Simple Wordings

Ensure your choice of words are simple enough to understand with at most 3 – 4 syllables. While you might be an expert, professional or even a professor, keep in mind that your audience might not fully understand those.

So, keep all those technical terms in your pocket. If you have to use them, ensure to explain them and limit the amount of times you use them. You can also find words you can replace them with.

Tip 2: Use Short Sentences

Ensure that your sentences are not too long. Break them down and try using a maximum of 20 words per sentences. Shorter sentences are easier to read and understand. They are also less prone to grammatical errors.

Tip 3: Mind Your Paragraphs

When writing your paragraphs, you want to ensure that they are very clear. It is advisable to use an average of 3 – 5 sentences in each paragraphs with a maximum of 8 sentences. You also want to let your readers know what your paragraphs is about. So, for this effect you want to place the most important sentence first.

Tip 4: Use Transition words

Transition words are to improve flow in in your content. They are words that shows the relationship between phrases, clauses, sentences and paragraphs. They include words such as: “Therefore”, “So”, “In other words”, “However”, “For instance”, “Above all”, “In addition”.

Tip 5: Include Variations

To ensure maximum readability and attraction of your content, increase the variation. Do not use a word too many times or start consecutive sentence with same words. Try mixing up things and substituting various words and sentences.

Note: If you use the Yoast SEO plugin, there is a readability check in the Yoast panel. However, if you don’t or can’t, here are other tools to check and measure your readability:

 5. Practice storytelling

Storytelling is one of the most important part of SEO copywriting or copywriting as a whole. No matter how technical your topic is, the ability to make it able for users to visualize it would set you apart.

Have you noticed that even top brands such as Google, Facebook, Netflix etc. utilize storytelling in their content marketing?

When you use storytelling in your brand’s content marketing, you can have maximum impact on the reader.

You should learn to weave your brand story (and related) into developing content. This would increase engagements with your audience and keep them more interested.

Remember: you are not just writing for Search Engines but for users. SEO is just like a means to an end (a very important one at that).

SEO writing brings the valuable content and information you have to pass to your audience in a way they would understand.

6. Watch your Grammar

Even the most proficient English speakers and experienced writers make mistakes. This is why it is essential to proofread your articles and avoid errors.

You don’t have to be an English language guru though. But if you want to achieve other aims above, you have to avoid grammatical errors.

Here are some tools to help you out:

Microsoft Word Proofing tools

This is my favourite option. Open your Microsoft word app, go to Review Tab, Use the Spelling and Grammar check. It is totally free. Doesn’t even require internet. I use this all the time.


I have been using Grammarly for a long time. It is a popular online grammar checker tool. The best part is there is a Microsoft word plugin, browser extension for Google Chrome, Firefox etc.


Hemmingway is an online web application and text editor. You can use if for readability, grammar, and spelling. It would also help you highlight and improve your style of writing.

It also has a desktop application for Windows and Mac.


Ginger is also another amazing grammar checker tool. It is available as a browser add-on and mobile application that automatically helps you whenever you are writing. It checks for mistakes and highlight them.

After the Deadline

This is a Google Chrome extension. It comes with a readability and grammar checker. You can run it anytime needed to help you out.


LanguageTool is a multilingual grammar checker and helper. It works with major languages such as English, German, Russian etc. It is available as a desktop application, web app and free add-on/extension for Google Chrome, Firefox, Google Docs and LibreOffice.

7. Use subheadings

Subheadings are used to format your content and divide it into sections. They are very important for structuring both for your readers and search engines. The heading tags for subheading are labelled from h1 to h6 with h1 being the biggest and h6 being the smallest.

Note: You can also improve your content by displaying a table of content to allow people understand its organization.

Step 4. Marketing with subtlety

Marketing has gone beyond trying to force people into buying what they might not be interested in. This is where digital marketing has come to the aid.

When practicing your content, you might certainly want them to know what you do, generate leads and increase conversion; you might even be into affiliate marketing.

But you also don’t want to do sales pitch. You know they are not interesting and usually not effective.

So how do you do about it all?

Here are some help tips to market you your customers without them feeling like it:

8. Case study

Use case studies as much as you can. It is one of the highest form of contents that would drive traffic and keep people engage.

People want to learn how to get results and want to see how it has been done before. Case studies would make your content more powerful.

In fact, if you are into B2B business and marketing, using case studies would increase your chances as shown by Content marketing institute.

Case studies would show your expertise and describe better what you do or can do.

9. Make Subtle Suggestions

When writing your content, make suggestions to your readers on what their next step should be.

For example, if you are an ecommerce business and you sell clothes, shoes and fashion materials. Maybe after writing an article on “10 ecommerce website to get large shipment for shoes for reselling”. You can suggest to your readers to check out your bulk sales and discounts.

This is a nice way of fulfilling your marketing objectives while also providing value to your customers.

10. Include Call to Action (CTAs)

Whenever and wherever needed and necessary, include CTAs in your content. This is very important!

This might be in form of a link, button, image, banner and more.

This would guide your customers into taking the appropriate steps you want them to take. Contents which includes CTAs have been proven to be more effective than those who don’t

Step 5: SEO writing optimization techniques

Are you ready to improve your SEO writing further?

These are SEO optimization techniques that would help you do that.

11. Title Tags

Optimize Your Title Tags!

Your title tag is the title that shows on Search Engine Result Page (SERP). This is the first thing users see on the result page.

Title Tags

So, you can see that your title tag is very important as it aids in drawing the user towards clicking on your content.

According to a case study by Moz,  organic Click-Through-Rate (CTR) is a Google ranking signal. And when you have a higher CTR, you have higher rankings.

Higher CTR results in higher rankings.

Moz also recommends the following formula for your title tag: Primary Keyword + Secondary Keyword + Brand name.

So, following this formula, a typical title tag should be: Keyword Research – Best Keyword Research Tools – Fovero Digital Technologies

Here are further ways to optimize your title tags for SEO writing:

  • Make it short but descriptive (Google will only display 50 – 60 characters of your title in their search results)
  • Write titles that will go along with your brand.
  • You can also use specific numbers in your title such as: 5 best keyword research tools
  • Writing intriguing, emotionally-packed titles.

Your Title tag doesn’t have to be a complete word but has to be descriptive and include targeted keywords.

12. Headline

Your headlines are very important as they reflect the actual topic in the content.

If you are getting confused and asking yourself;

So, what the hell is the difference between title tag and headline?

Let me explain it to you.

Your title tag is what you set and shows up in Google or other search engines. Your title tag is optimized primarily for SEO. It is usually shorter than the actual topic (Headline). Though your headline and title tag might be the same.

Your Headline on the other hand primarily reflects on the actual webpage displaying the content. This is where you get to be a bit more descriptive about what your content is about.

For example, your title tag could be: Keyword Research – Best Keyword Research Tools; while your headline could be: Best 5 keyword research tools to use for content marketing.

The best SEO writing practice is to work on creating the right headline even before moving to the actual, main content.

While your title tag shows on SERPs, your headline shows on your actual content.

 To also further optimize your headlines, you should include numbers or convey specific message. These headlines have even shown to get more social sharing compared to others.

Some example of SEO friendly headlines includes:

  • How to start a business without spending much
  • 10 ways to rank on Google without much stress
  • Top 23 ways to make money from home
  • What does it cost to be a married man?
  • Psychology Training: Become a professional psychologist

You can also analyze your headline using CoSchedule’s headline analyzer tool to further optimize it for SEO. Another tool you can use is EMV Headline analyzer, this would help you analyze and score your headline

13. Optimizing your URL

When creating the URL or permalink to your blog post, pages etc., you should ensure they are properly optimized for SEO.

Optimizing your URL

Firstly, you want to ensure you are using SEO friendly URL. Your URL should look something like this: www.foverotechnologies.com/how-to-do-keyword-research instead of something like www.foverotechnologies.com/?p=1234keyword.

Secondly, you should ensure that your keywords are included into your URL. When you do this, Google and other search engines would have another reason to see your content as relevant and rank you higher.

Thirdly, you should make sure your URL is not too long. Try not to user more than a maximum of 50 characters in your URL.

14. Optimizing your images and media

Use Multimedia in your content. Images, infographics and videos are super important for SEO.

Plus, multimedia makes your content much more interesting and compelling for your readers. So, whenever it makes sense, I recommend using visuals, images, videos, infographics, charts and more.

Take time to do this, it might seem stressful but certainly very rewarding.

For optimizing your images, here are some tips to take note:

  • Proper file names: Ensure that your images are named properly with words and targeted keywords included.
  • Alt Text: Your alt tag is very important as image optimization would also aid your images to show up on the search page. This would improve your content optimization and create a better description for search engines.
  • Relevance: You should also have a target with each image you add. You shouldn’t just add images to decorate your content, blog posts or article but should make sure they are relevant and have specific purpose.
  • Size: I strongly recommend you optimize the size of the images used. This would reduce the load time and increase user experience. This overall increases your ranking on search engines.

15. Optimizing Your Meta description

Before publishing your content, write a Compelling Meta Description. While meta description don’t directly impact Google rankings, they CAN boost your organic click-through-rate (CTR).

Meta description is what help search engines and searchers understand what your content is about and it is what people see on the search pages.

If you don’t write or have good meta description, people won’t click on your content even if ranks as no 1. On Google.

Your meta description is also the place to include your targeted keywords and keyphrases.

So, always write a unique, eye catching meta description for every page on your site. And make that meta description something that will make Google searchers want to click on your result.

You should also note that search engines would only show 150 –  160 characters on the search page; so, you should optimize your meta description with that in mind.

Example of meta description

The meta description is an html attribute of the meta tag within the head section (<head> </head>) which communicates to the search engines what your content is about.

Meta description code

Here’s an example of meta description:

If you are using a CMS like WordPress, then you can use the Yoast SEO plugin to set the meta description.

How to optimize your meta description for SEO

Here are a few things to take note of:

  • Length: Ensure to keep in mind that your total meta description characters should be 150 in total, and that is including spaces.
  • Content: You want to ensure to write a short description of what your content or page is about. It should also be in order to entice your readers.
  • CTA: Include a call to action to tell readers to click on it.
  • Keyword: It is also a good practice to include your target keywords.
  • Unique: Your meta description must be unique across all contents, pages and posts. While some people set default meta description for all pages, this is bad practice.

16. Take advantage of Internal links

Always Use Internal Links.Internal links are a GREAT way to optimize your content for users and search engines. They are helpful to users because they help them find related content on your site.

And they’re also helpful to search engines because it helps them index your site’s page and understand your site’s structure and architecture.

The importance of internal linking is much and some of them includes:

  • Improves indexability and crawlability of your website – allows search engines to discover more links easily.
  • It decreases a website’s bounce rate.
  • Improves site navigation – allows users to move easily between various contents.
  • Allows user to find related contents more easily.
  • There is increase in overall user experience.

For example, if you check out Wikipedia, you will notice that they are adept at using internal linking to their contents. This is one of the contributing factors to why they rank well.

It is especially important if you have a lot of contents, you save yourself and users the stress of manually finding other information.

Internal links greatly determines your site’s architecture and I would recommend using a minimum of 10 internal links for 2000 words that you publish.

17. Use External links

External links or outbound links are links to other content or resources on other websites. Ensure to include these links in your content.

Using outbound links can help improve your page’s Google rankings. Sites linking to authoritative content will rank higher than those that do not.

Google wants to send people to content that has helpful resources on other websites. External links to authority websites are indication to Google that you value other valuable content, are sociable

So, by adding external links to authority sites, you’re making your content a lot more SEO-friendly.

You only have to ensure that the links are relevant, authentic and high-quality.

Step 6. Optimizing things further

There are other factors to consider beyond those described above. See how you can take things further to a whole new level

18. Website speed

Slow website speed is not only bad for user experience and Search engine optimization.

Having a slow website can affect your ranking on search engines which ultimately means lower traffic, and conversion rates.

Here is an article on Unamo on how to increase your website speed for SEO.

We ensure our client’s websites are always in top shape and speed. We understand the various effects and impact this can have and especially business that relies on digital marketing.

Website speed is a very important SEO ranking factor for a long time now. 40% of people will abandon your website if it takes more than 3 seconds to fully load.

Below are some free tools to test your website speed:

Here are some things to consider and use to optimize your website speed:

  • Hosting: You really, really, really should watch out for this. A lot of our clients have come to us and requests cheaper hosting solutions because of costs. While I very much love making things affordable, a lot of hosting companies compromise quality for cost. This is why we are very selective in choosing only the best hosting companies and hosting plans.
  • HTTP Requests and redirects: This is a bit for the technical mind but reducing the number of HTTP requests and redirects a website have would decrease the loading time.
  • Images: Optimize your images before uploading them. Images adds to the website size and loading time. Software such as Photoshop and CorelDraw as a save/export to web option that you can utilize. You can also use online image optimization software such as: Image Compressor and Image Optimizer
  • Plugins and scripts: If your site is running on WordPress then you might be excited at the sheer number of plugins at your disposal. However, you have to be careful with them. Plugins can make your website files heavier, make additional requests, load resources from external sources. All of these contribute to increase load time.
  • Caching: Finally, you want to leverage caching. This ensures your website visitors load your site faster as they don’t have to load all files over again.

19. Mobile responsiveness

Responsive website design is when a website dynamically resizes or display in respect to the width/size of the device view it. Responsive web design is build such that the website shows appropriately on all devices.

This makes it to read and easy to use. You have to avoid pinching, zooming in and zooming out.

Google recommends using the fluid responsive design. You can check your website mobile responsiveness using tools such as:

20. Promote Your Content Strategically

The SEO writing process isn’t finished after you hit the “publish” button. You have to promote your contents also. Get it out to people via your other digital channels.

Here is the truth: Without promoting your content, it probably won’t get traffic and rank. This is especially true if your site is new or doesn’t have a lot of authority yet.

In other words, for your content to rank in Google, you need to strategically promote it.

Here are two major ways to spread the word about your content:


You can pre-promote your content before it is even published.

This involves reaching out to people that are interested in your content before you publish it.

This might be your email subscribers or social media folks or other media channels. Tell them that you’re about to publish something they’ll love.

Also ask them to share after reading it with their friends if they love it. And once the content is ready, send them the link to read and share.


On the other hand, promote the post to every channel and audience you have, no matter how small.

This includes:

  • Email subscribers
    • LinkedIn groups
    • Facebook groups you belong to
    • Twitter
    • Instagram
    • Pinterest
    • And others, as the case may be

If you don’t have a huge following on social media, don’t worry. Its fine, you only have to squeeze as much value out of the audience that you do have.

Lastly, I also recommend promoting your content to people that link to bloggers and your competitors. If your content is better, or brings something new to the table, you have a good chance of getting a link from people that already linked to a piece of similar content.

21. Follow Google’s guidelines

Most of Google’s SEO guidelines have been discussed in the previous sections, others in a summary includes:

  • Use a robots.txt file to tell search engines which part you don’t want them to crawl
  • Don’t let the internal search result page on your website be crawled by Google. This would allow google search show up results of your search pages. Avoid that!
  • Avoid letting URLs that are created by proxy services be crawled.
  • For optimal rendering and indexing, allow google to access the JavaScript, css and images used by your website.
  • Create unique and accurate page titles for each pages and don’t let it be too long.
  • Avoid using page titles that doesn’t describe the purpose of the page such as: “New Page”.
  • Use simple, easy navigation and avoid using images, animations and event-handling for your navigation.

22. Stay updated

It is advisable to keep in touch with latest news on SEO and Google Algorithm Updates. This would keep you in the know and allow you to use this to your advantage.

Some of the websites and blogs to subscribe to and stay updated are:

23. Getting proper help

If you find these overwhelming or a load of work, don’t be afraid to contact for help. I would also advise you to ensure you get help from the right sources.

There are digital marketing experts who can help you get the desired results while you can rest easy. Let us help you give you the proper SEO help you need.

So, in conclusion…

SEO writing and Content marketing is not at mystical as a lot of people view it. I have carefully studied and utilized these tactics and found them very effective.

If you have the proper understanding now and do what you ought to do, you will be amazed at the results you begin to have. I will recommend you take time to read again and digest these steps again.

Then afterwards?

Get started. The best time to start your blogging/SEO writing/Content Marketing efforts is now.

So, what do you think is the most important factor to consider in SEO writing?

Ayomide Odewale

Ayomide Odewale

Ayomide Odewale is the founder of Fovero Digital Technologies. He is an IT expert and enthusiast with certifications and experience in various fields which includes Graphics Design, Digital Marketing, Web/App/Software Development. He founded Fovero Digital Technologies, an online company dedicated to making I.T. work for everyone with ease.

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