Quick Intro to Social Media Marketing5 min read

Social Media Marketing
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Table of Contents

Social media sites are places to catch up with old friends, or somewhere to store photos, but you can get more from it also. These platforms are powerful tools that can be used to get the most out of your business, marketing strategy, and social media campaigns.

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

You can achieve so much through social media. So, it is important to learn to make the most of a whole range of social media platforms with this article. I will cover go over quickly how to use Facebook, Twitter, and Google and other social media platforms for the benefit of your business.

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Social Media Marketing Steps

The main steps of Social Media Marketing includes:

  1. Strategy
  2. Planning and Publishing
  3. Listening and Engagement
  4. Analytics and Reporting
  5. Advertising


The first core of any successful social media marketing process is the strategy to be put in place. The strategy plan should cover:

  • Goals to be covered.
  • Social Media Platform to engage.
  • Content Creation.

The social media marketing strategy is an elaborate and systematic plan of getting a business target. Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales.

Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers. Depending on the goal target for the business, social media engagement can really help boost your product/service.

There are various social media platforms actively performing at this times which include Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, Fiverr, Tumblr, Tik Tok, WhatsApp,Messenger and so much more.

It is necessary to study this social media platform so as to know the right one to engage your posts. When starting out, it’s better to pick a few platforms that you think your target audience is on.

The content created is also a vital process for a successful social media campaign. Contents can be in the form of images, videos, links, entertaining or educational contents. A good place to start is to create a marketing persona, which will help you answer these questions. And this doesn’t have to be fixed forever; you can always change your strategy according to how your social media posts perform.

Planning and Publishing

Close to three billion people (3,000,000,000!) use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your customers and the future customers.

Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. It’s just like how you would share on your personal Facebook profile. But you will want to plan your content in a professional way ahead of time instead of creating and publishing content spontaneously.

Also, to ensure that you are maximizing your reach on social media, you need to publish great content that your audiences are interested in at the right timing and frequency.

Listening and Engagement

As your business and social media presence grows, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or even message you directly.

People might talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand.

If it’s a positive comment, you get a chance to surprise and delight them; otherwise, you can offer support and correct a situation before it gets worse.


Along the way, whether you are publishing content or engaging on social media, you will want to know how your social media marketing is performing. Are you reaching more people on social media than other links? How many positive feedbacks do you get a month? How many people used your brand’s hashtag on their social media posts?

The social media platforms themselves provide a basic level of such information and especially for marketing purposes. To get more in-depth analytics information or to easily compare across social media platforms, there are some special tools which can also handle this information.

However, no matter the tool being used, getting insights of how you rate through analytics is very important for a long term social media presence.


When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads allow you to reach a wider audience than those who are following you.

Social media marketing platforms are so powerful nowadays that you can specify exactly who to display your ads to, how they get to see the ads and when your ads display to them.

You can create target audiences based on their demographics, interests, behaviors, and more. The best way to get a perfect advert to more audience is by understanding the keys of interaction on your social media.


Social media marketing is an essential part for any commercial business growth. It is very essential for almost all businesses as it can serve as a platform for customers relation and interactions about your product/service.

It would also let you know what to improve or remove as the case maybe about your service.

After all that have been said and concluded above, a social media marketing expert is one who knows and sees how a product/service relates with the society.

For more enquiries or information on becoming a social media marketer, or if you want us to help you handle your digital marketing; you can always get more information or contact us for mentoring.

Damilola Majekodunmi

Damilola Majekodunmi

Damilola Majekodunmi is a Google certified digital marketer at Fovero Digital Technologies. He is also student of the University of Lagos and has worked with various businesses and aims towards improvement and success

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